MuuYee, or ant in Konkani, stands for a philosophy of creating in a community, with care for the maker, the user and the earth. They are looking back in time to borrow from slow & sustainable ways of creating. Thus like the good old days, they have adopted practices like hand dyeing with organic ingredients, using only natural fibre, preserving indigenous handicrafts and retelling stories that are slowly fading. Muuyee celebrates freedom, playfulness and creativity. Their playmates and garments are unrestricted by gender or age, for anyone with a wild imagination!
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