Ira was born out of immense passion to reinvent Indian textile art fitted to today’s context, a determination to uphold the traditional crafts of Jamdani and Kantha of Bengal in the form of minimalistic and contemporary designs.

Ira believes in the beauty of handmade products, where every product spells distinct uniqueness of the art and the artisans we work with. Each of our pieces is meticulously handcrafted by our artisans in Bengal.