Whitewater was established by a team of three spirited women - Shweta, Avani & Ankita. They offer natural and organic clothing, bedding and toys for newborns and toddlers. Every collection is based on an original poem, translated to doodles and brought to life working collaboratively with traditional craftspeople of India. Since they do not follow traditional fashion cycles, their products are launched as each 'stanza' gets ready. They believe in gender neutral products for everyday use, created in a thoughtful and responsible manner that pays homage to quality rather than quantity.