Designer Prasad wanted to make clothes in his own prints, prints he knew had to be rooted in something close to his heart. Years of shooting buildings in the Matunga and Mahim areas he grew up in became the answer : hand block-printed cotton shirts and saris inspired by Mumbai’s rich Art Deo heritage. He works directly with rural artisans who employ traditional dyeing, weaving
and printing techniques to create clothing that is limited in design and intent, insisting on the use of organic cotton and azo-free dyes, where natural dyes are not available.
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