Call of the Valley came from a desire to reconnect city dwellers back to nature through the sensorial experience of wearing precious oils and fragrance oils. Their brand name carries the sentiment of what they visualise and craft: it reflects a momentary phenomenon which circulates the atmosphere before it disappears from the present moment, leaving behind a trace and an everlasting impact on the beholder.

Their oils and fragrances are developed with an aim to uphold the living, active properties of any ingredient provided to us from its source, refraining from additional or over embellishment.

By keeping the equation simple, people can easily identify and understand exactly what they are using on their skin and bodies, and to be able to explain this effortlessly to others.